Adrenaline Addict

Get hooked.

Clothing & gear · est. 2000 · Manhattan Beach, California

View the design archive

The Designs

Front-and-back tee concepts from the original line. Click any design to view it full size.

Get High boarder tee — (A) mark on the front, inverted snowboarder photo with 'get high' script on the back — **Get High — Boarder**Inverted air, snow like static. The one that started it.

Get High — SportsSix frames of airtime behind the brush-stroke wordmark.

Chemical Compound tee — hazard-label back print with the (A) mark over a molecular diagram and the formula C9H13NO3 — **Chemical Compound**Adrenaline as a controlled substance: C₉H₁₃NO₃, CAS 51-43-4, melting point 215°C.

Get Hooked tee — thin extended Adrenaline Addict lettering split by a black brush stroke reading 'get hooked' — **Get Hooked**The wordmark split by a single dry-brush stroke.

Addict Dog tee in blue — cartoon dog biting a giant yellow letter A — **Addict Dog — Blue**The mascot, mid-bite on a big yellow A.

Addict Dog tee in red — cartoon dog biting a giant letter A, red colorway — **Addict Dog — Red**Same dog, hotter colorway.

Swirl tee — halftone-dot blue wave swirl wrapping the (A) mark — **Swirl**Halftone wave wrapping the mark — water, not snow, for once.

Karting graphic — motion-blurred racing kart with 'get hooked' script — **Get Hooked — Karting**Four wheels, no downtime.

Marks & Tags

The identity system: the parenthetical (A) mark, wordmark lockups, and woven-label color studies.

Primary lockup

Sheet of woven-label color studies in navy, khaki, orange, red, gray, and yellow — **Label color studies**

Woven label — blue/gray

Woven label — black

Addict Dog mascot illustration — **The Addict Dog**

Original homepage banner

History

Adrenaline Addict, LLC was an extreme-sports clothing and gear brand founded in 2000 out of 1601 N. Sepulveda Blvd, Manhattan Beach, California — back when board sports were crossing over from fringe to X Games prime time.

The line was built around a simple idea: adrenaline is a drug, and some of us are addicts. The (A) mark wrapped in parentheses read like a chemical notation, the Chemical Compound tee carried adrenaline's real formula and CAS registry number, and the taglines told you the rest — get high, get hooked.

This page is the brand's archive: every surviving design, mark, and label study, pulled from the original files. The site that stood here from 2000 is preserved too — see it as it was.

X Games trade-show booth with apparel displays, a BMX bike mounted on the wall, and helmets — X Games retail booth, early 2000s

Another angle of the X Games booth — Booth detail